Case study
MDCV: brand intelligence across wine and hospitality
Two parallel audits for a group operating in two completely different review ecosystems, with one shared question. Where is perception drifting from reality?
The challenge
Two verticals, two ecosystems, one brand question
MDCV operates premium brands across two verticals where customer perception forms in completely different places. Wine reputation lives on Vivino, Wine Spectator, Decanter, and the trade press. Hospitality perception lives on Tripadvisor, Booking, Google, and traveler forums. The two audiences grade by different criteria, write reviews in different formats, and respond to different cues.
Off-the-shelf reputation tools cover one or the other, never both. And neither solves the harder problem. Cross-referencing what experts say with what real customers experience, and surfacing the gap. That gap is where most brand decisions go wrong.
What we did
A separate audit per vertical, identical analytical spine
Platforms scanned
Platforms scanned
Each vertical was scanned separately because the platforms, audience, and rating norms are nothing alike. But both audits were built on the same six-section analytical spine, so MDCV could compare findings across the portfolio.
Ratings Overview
Where each MDCV brand stands on every platform that matters for its vertical, and which scores pull the overall picture down.
Critics vs Customers
What expert publications and trade press say versus what real guests and buyers report. The dual-perception view.
Price Perception
Whether buyers and guests feel the brand is priced fairly, and how that compares to direct competitors in each vertical.
Promise vs Reality
Where the marketing and website copy diverge from what the reviews actually describe.
Competitive Benchmark
How each brand compares to its closest competitors on the same platforms, vertical by vertical.
Action Plan
What to fix first, how much effort each item takes, and what impact to expect. A sequenced plan, not a list of complaints.
Using Miranda was one of the most insightful decisions I've made for the brand. Instead of juggling reviews across multiple platforms, they delivered a clear, structured, actionable report that finally made everything click.
What impressed me most is how they combine AI with human analysis. The result feels comprehensive and sharp. The "critics vs customers" gap and the prioritized action plan alone were worth it.
It's not just data, it's clarity. Miranda shows you exactly where perception doesn't match reality, and what to fix first. If you care about your brand reputation, this is a no-brainer.
Want this for your brand?
One audit. One polished deck. One prioritized action plan. Five business days.
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